RAM
VICTORY LAP
To celebrate RAM’s first-ever back-to-back MotorTrend Truck of the Year wins, we hit the road, literally. Our team created the RAM Victory Lap, a cross-country road trip that took the award-winning RAM 1500 (complete with a custom five-foot trophy in the bed) from its assembly plant in Michigan all the way to MotorTrend HQ in Los Angeles.
Along the way, we made surprise stops to meet real RAM owners who shared their stories about why they rely on their trucks. Their experiences became the heart of the campaign, captured through videos, articles, and social content that lived on a digital hub. alongside sweepstakes entries to win a RAM 1500 of their own.
The result was an authentic, content-rich celebration of the brand’s achievement and community — turning an industry award into a nationwide moment that drove engagement, loyalty, and a whole lot of truck pride.
MY ROLE
Concept, Media & Event Strategy
Proposal Development
Budget Allocation & Management
Cross-team collaboration with Programming, Production, Editorial, Experiential, Social, Sales, Creative Services
Insights & Performance Optimization
CAMPAIGN DETAILS
Tentpole Sponsorship
Editorial Integration
Experiential Activation
Branded Content
Dedicated Destination
Contest
Co-Branded Promotion
Content Amplification
PR Outreach
Targeted Brand Media
